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SINCE 1998


Justine Parsons, founder of Your Virtual Assistant

Hi I'm Justine, proud founder of Your Virtual Assistant.

Your VA Logo

Back in 1998, I pioneered the virtual assistance model here in New Zealand, launching Your VA as our nation’s very first virtual assistant provider. I knew even then that we were trailblazing a new frontier around remote business support.

Fast forward over two decades, and I’m proud that Your VA continues carving pathways as industry leaders, from introducing the first dedicated virtual teams to being the first to specifically offer virtual business managers.

Over the years, I’ve had the privilege of collaborating with hundreds of ambitious entrepreneurs across diverse sectors. In working closely through growing pains and scaling challenges, I’ve learned many lessons that now lend valuable insight.

Experience has shown me that while starting your own business is thrilling, it can too easily become a 24/7 admin marathon. Over capacity and under-resourced, even the most organised founder can lose clarity of purpose and priority.

Now at Your VA, our driving mission is equipping leaders like you with just the right support systems – tailored teams of virtual experts across critical functions. This liberates you to steer your company vision confidently again.

If you feel you’ve slipped into reactionary mode, partnering with us allows you to regain control of your schedule and focus. Our goal is handing you the guidance and accountability to lead from inspiration once more.

Spend tomorrow on the tasks you
should do, can do, and want to do.
We've got the rest!

Our promise

to you

We guarantee

We GUARANTEE that as a client of Your Virtual Assistant you will receive PROFESSIONAL and EXPERT virtual business support services, where we treat your business AS OUR OWN.

We Promise

We promise to PROTECT your IP securely and confidentially and to COMMUNICATE with you honestly and consistently. We promise to look for ways we can help you improve, use the latest technology, and give you the benefit of our collective experience.  

We Strive

We strive to ensure your COMPLETE satisfaction with our service, and although we cannot provide absolute guarantees on outcomes, we guarantee YOUR SATISFACTION.

our team

Great work requires great people, and we think ours are some of the best.

free resources

Check out our resources library for tips and advice to help you across your business.

with us

Discover how we onboard our clients, making outsourcing an easy and pain free experience!

Our Newsletter

The Lever

Our weekly newsletter is called “The Lever” because we’ve observed that entrepreneurs who see the most success are those who focus on areas that give them the most leverage.  

Each week we share our experience and insights.  To help you achieve that same success we’ve seen in others.

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So I too can master the art of leverage ... from my inbox!

Our Weekly Newsletter

The Lever

Our newsletter is called “The Lever” because we’ve observed that the people who achieve their goals are the ones who master the art of leverage. They identify the field or area where their focus makes the greatest difference.  

Each week we share 1 fact, 1 tip, 1 tool, 1 question and 1 action to help you make a difference too.

That video was so great Justine! All those little things do add up. Thanks for sharing 😊

The lever newsletter: mastering the art of leverage in your business.
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