The day-to-day operation of the business is where Integrators get to excel in their Unique Ability. Leading, managing, and holding people accountable are some of the primary functions of an Integrator. They serve as the steady force behind the organisation and drive clarity and communication throughout.
As their role suggests, they integrate the essential functions of the business, including sales, marketing, operations, and finance, to create the healthy tension that drives results.
The day-to-day of an Integrator can include:
Because the primary function of an Integrator is the integration of essential functions, they work closely with the leadership team. In smaller organisations, this means managing the collaboration between finance, marketing, operations, and sales; in larger organizations, this means working together with the leaders of each function.
The Integrator’s closest relationship in an organisation is with the company’s Visionary. Where the Visionary functions as the idea machine, the Integrator harnesses those ideas into an executable plan to move forward without fragmenting the team.
Integrators own their company’s operating system, or the way business functions. In other organizations, the Integrator commonly holds a title like COO. They perform the functions outlined above as a part of their day-to-day roles, facilitate relationships with the members of the leadership team, and own goal completion for the company.
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