How To Recycle Your Blog Posts

April 8, 2015

We are living in a green world.  A world where waste and the throw-away mentality is increasingly frowned upon, so why not apply this ‘green’ reasoning to your blog posts?  Scroll through the posts you have sweated over in the last few years … think about the time you’ve invested in these pearls of wisdom, why would you leave these babies in the dusty archives of your site.  You wouldn’t right!

In order to make sure your blogs do pass the test of time, when you are planning your editorial calendar think about subjects which a) solve your customers’ pain points but just as important, b) that they are everygreen.  Evergreen being timeless, as relevant in 6 to 12 months time as it is today; this maximises the life of your post without a major re-write or redirection of topic.

A tip to decide which posts to use is to utilise Google Analytics.  Look at which posts are most popular and work on an oldest first basis.

How to recycle your blog posts:

  • Convert them to a SlideShare presentation
  • Take a series or string of similar posts and convert to a free eBook or white paper
  • Share as an infographic
  • Add a ‘popular posts’ feature to your sidebar
  • Convert to a ‘how to’ video and share on YouTube
  • Use links to posts in your emails … for example “John here’s a how to article to help you with your LinkedIn profile banner.”
  • Link internally to posts (as I’ve done in the bullet above)
  • Use your content to write your own book!
  • Take an old article and give it new life before re-publishing
  • Turn your post into a podcast for your readers on the go
  • Host a webinar or make a video where you talk through an article
  • Summarise most popular posts in a blog or newsletter
  • Use WordPress’s ‘sticky post’ feature to highlight an old post
  • Turn posts into a series of tip images you can share on social media
  • Keep sharing old posts on social media channels
  • Use an old post as a feature for your newsletter
  • Turn a post into a visually dynamic Prezi
  • Use posts as content for an online course
  • Write a part-two follow up for a popular post
  • Turn your old posts into templates or checklists

Your turn!  What works well for you when it comes to recycling those dusty articles?

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