“Do It Myself” Please Don’t!

May 17, 2019

Are you guilty of thinking …

  • If I want it done right I have to do it myself
  • It takes longer to explain it to somebody else, I might as well do it myself
  • I can’t afford it right now I guess I’m gonna have to do it myself

If so you’re not alone. I was the queen of ‘do it myself’ some years ago when I transitioned from solopreneur to working with a team and because of this I held my business back and suffered burnout in the process.

If I want it done right I have to do it myself

There are some tasks you’ll do better than anyone else. Tasks that you love doing, tasks in your zone of genius. Keep them, you will do them better.

They are the only tasks you should be doing because you want them done right. For every single other task you’re spending time on,

  • Automate
  • Eliminate, or
  • Delegate

In order for them to be done right it’s up to you to communicate your expectations. More on that below but if you delegate and it’s not done right then use this as a way to improve your procedure. Was the procedure not clear? Do you have the right person doing this task (with the appropriate skillset)? Does your quality control identify possible risks and include preventative action?

It takes longer to explain it to somebody else, I might as well do it myself

Yes! The first time you explain a task it takes time and sometimes those 5 minute tasks seem easier to do yourself, it’s done then. But how many times a week or a year do you have to do that task. It adds up.

Instead for the tasks you’ve flagged as tasks you shouldn’t be doing yourself, next time you do it:

  • Automate
  • Eliminate, or
  • Delegate

If you’re delegating it can be as easy as screenshotting while you do it (we use Loom) or having an SOP template running while you do the task.

I can’t afford it right now I guess I’m gonna have to do it myself

This is the most common barrier to delegation and one I’ve covered in “Is a virtual assistant expensive?”

Is this a scenario you can relate to?

When I caught up with Sam for our monthly strategy call I asked her how she’d got on with filling up her VIP slots for a new high level coaching programme she’s introducing.

Sam coaches at $299 per hour. She confessed to save some money she had a go at putting the new programme on her site, this took her 5 hours (but she’s not super happy with it and we’re going to get a designer onto the task). That’s $1495 for an average job we could have outsourced for $495 and had a web designer (expertise for that task) give us a fantastic result.

So Sam’s effort to save money cost her $1,000!

The do it myself approach isn’t scalable and it isn’t a long term approach to you having the freedom you need to do what you love and what you’re so great at. When you started your business did you start it so you could spend 3 hours each day answering emails, or trying to figure out how to filter your Mailchimp lists? Or did you (like me) start your business so you’d be doing what you love, with people you want to help?

So please don’t, do it yourself!

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