Trying to build a brand on social media without a defined strategy can be counter-productive. You’ll find yourself just posting for the sake of it with little rhyme or reason and as a result, seeing no return from your efforts.
A social media strategy defines how your business will use social media to achieve your goals as well as the supporting platforms it will use to achieve these.
It isn’t a detailed plan of action – you’ll also need a plan but without a clear strategy how do you prioritise the activities for a plan?
Think strategy first, plan second.
Your strategy will help you to:
- Build a strong, organic presence
- Save time
- Make sure your goals are covered
- Target your audience more effectively
- Stay ahead of your competition